Every wine has a tale to tell – a tale of countless captured moments;
from the sunshine that bore down on the grapes to the lives that played a
part in its creation. But it is not frozen in time - it is very much
alive and grows in complexity from one day to the next. So much to tell;
so much life to share. With Vine we wanted to celebrate every bottle in
a cellar, to hear each of their tales - from the old storyteller to the
Our intention was to parade the pageantry of vineyards
and labels as proudly as the collection of an art gallery…one of
yesterday's moments in the sun and tomorrow's moments to be shared.
a dichotomy between design and function, we also needed to respect the
integrity of the wine itself. The solution was to have the wines
floating in the air, a cleanly displayed bottle suspended in time and
space - ready to be plucked from the past and poured into a new memory.
cradles the bottles between crystal platforms, the natural reflective
surfaces responding to the glass of their cargo. LED lighting creates an
air of futurism, a reverence for the temporal – tradition held safe by
The result is an interactive, digital wine rack
that considers both aesthetic and function; a reflection of our regard
for both bottle and content. A moment in time suspended, literally and
figuratively. The crystal cradle carries power and data to every shelf.
The weightless, floating effect concealing all trace of technology –
leaving the wine to evocate its own romance.
Each shelf provides a
specific IP address, enabling specific illumination of regions,
varieties or even tones – however their owner might desire. A tablet or
smartphone can then wirelessly provide interactive content via low
resolution screen. Vine grants an interactive, guided tour of your
passion, from old world to the new; racing at the speed of light from
yesterday's Provence to today's California.
It's true that a cellar
has many stories to share – including that of its owner. Tell your own
tale with Vine, after all, when writing your life story, why would you
let anyone else hold the pen…